Case Study – Keeping Vita Coco focused on business, not the paperwork From its beginnings in 2003, with a plan to bring coconut water to the United States from Brazil, Vita Coco has become an international sensation. Yet another kind of storm was threatening this fast-growing business:  a rising tide of receipts to track. Vita Coco was growing at an exponential rate, and its paper receipts were taking up more and more space, and becoming difficult to store, organize and track.  All that paper was threatening to leave a bad aftertaste in the business. To solve the problem, Vita Coco […]